About Cassian™

25 years of ecommerce. We've learnt a thing or two.

25 years of running global ecommerce stores taught us one thing: the basics will take you down faster than the competition. Cassian™ exists because we got tired of learning that the hard way.

Why we built this

The same problems. Every store. Every year.

After 25 years of running ecommerce stores — from five-figure side projects to eight-figure global operations — the same issues kept surfacing. A decimal point in the wrong place wipes out your margin on 200 orders before anyone notices. A shipping rule change silently blocks your biggest market. A translation that made sense in English reads as nonsense in German. Basic things. Huge consequences.

It doesn't matter how large or sophisticated your operation is. A pricing typo at 2am can cost a Fortune 500 retailer the same way it costs a solo founder. The difference is just the number of zeros. And no amount of experience makes you immune — it just teaches you how much you can't watch manually.

AI has changed what's possible. But even with better tools, there's still a gap: someone — or something — needs to be watching your store while you're busy building your business. Not a generic website scanner. A dedicated store agent that understands ecommerce, connects to your platform, checks your prices, reads your translations, validates your links, and tells you what actually matters.

That's what Cassian™ is. Built by ecommerce professionals, for founders and ecommerce businesses globally. Platform-agnostic by design. Because the problems aren't unique to any one platform — and neither should the solution be.

Other tools scan your website. Cassian knows your store.

Our mission

Make every store healthier, one score at a time.

We believe that every store owner — from a solo founder shipping from their spare room to an enterprise with 50,000 SKUs — deserves the same depth of insight into their store's health. Regardless of platform, regardless of scale. The Cassian Score™ makes that possible.

What we believe

Our values.

Specificity over generality

We never say "we found some issues." We say "we found 3 broken links on your top-selling products." Precision isn't a feature — it's the default.

Buy before build

We don't build infrastructure for the sake of it. We use proven tools, prove value first, and only bring things in-house when the economics demand it.

Calm authority

We don't panic. We don't use exclamation marks in error messages. When something is wrong, we tell you clearly, specifically, and with a plan. Reassurance first, always.

Customer obsession

Every feature we ship starts with the same question: does this make our customers' stores healthier? If the answer isn't an obvious yes, it doesn't ship.

The team

Founded by a merchant.

Cassian started because a store owner got tired of tools that didn't understand ecommerce. That frustration is baked into every feature we build.

JP

James Parrott

Founder & CEO

25 years running global ecommerce stores from five to eight figures. Built Cassian because the same preventable issues kept costing real money.

Our journey

From idea to production.

1
2024

The search for a better solution begins. Too many SEO tools, not enough insight.

2
2025

Cassian founded. First scan runs on a live store.

3
2025

Public launch. 5 tiers, 45+ checks, weekly digest.

4
2025

Agency tier and white-label client portals go live.

5
2026

LLM Readiness scoring launched. Multi-site dashboard shipped.

6
2026

Cassian Sentinel™ monitoring, Shield security, and Order Pulse ship.

Bootstrapped and independent.

No venture capital. No board of directors telling us to chase growth at all costs. We build because the product matters and because store owners deserve tools built for them, not for investors.

See what Cassian sees.

Scan your store for free. No credit card, no commitment, no generic advice.